Marketing Moolah

So things are not going as planned. Your launch is threatening to sputter out and you’ve barely recouped your costs. You have the slickest page, the snazziest video, and a kick-butt name. But your product is still not ringing the cash register…

As the recession lingers on, I’ve watched Professional Services professionals begin to skimp on their marketing. Their logic seems correct – “We are in tough times so let’s tighten our belt”

This may be heresy but, Social Media shouldn’t ever replace a personal email, a handwritten note, a postcard.

Let’s take a look at the Forex Top Dogs and analyze why they lead the pack. You can learn a great deal by watching the market leaders and applying the best lessons to your own product. Our Top 5 – Fap Turbo, Megadroid, Forex Mutant, Ivy Bot, and Forex Knight Rider are on the cutting edge in the forex niche and an awesome place to start looking for winning strategies.

There’s a problem that is aggravating the heck out of your prospect. Normally they don’t even notice it – but something has happened that has put them in hyper research mode…

It could be a new job…a new spouse…a new kid….a new boat…or their 64th birthday. These events signal a need to make a big decision.

Over the last year, I’ve participated in several successful product launches. I’ve also tried to avert some obvious disasters. During that time, I’ve worked to isolate the exact factor that contributes the most sales for any Forex robot, information product, or signals service. Is it eye-catching graphics, dazzling live test results, or an unbeatable offer?

I’m willing to bet my son’s goldfish that if you aren’t aggressively tracking your marketing then you are leaving major Moolah on the table.

You know this but you probably haven’t done anything about it because you don’t know where to start. We’ll clear that up right now.

Are you overlooking leads that are hiding in plain sight? Whenever I critique a financial services website, I immediately look for lead generation opportunities that are overlooked or buried. I am willing to bet that your current site could generate 2x the number of leads with just a few tweaks.

Today, Sonia Simone wrote a blog that has been haunting me all day.

Sonia’s a little hellion in my book because she doesn’t mind pouring ketchup on sacred cows and adding fries.

Testing is absolutely critical to your marketing success. If you aren’t testing, you’re guessing. And, if you are guessing, I can guarantee that you are losing money.